Sustain to maintain!

A resilient and sustainable global economy is the goal of many in the finance industry. Organisations that incorporate sustainability into their core business practices contribute to the realization of this goal. In doing so they align themselves with societal expectations and responsible investment principles.

Sustainability is a concept that has ancient roots. However, its modern understanding and its wildfire-like use and spread emerged at the back end of the 20th century.  Former Norwegian Prime Minister Gro Harlem Brundtland coined the term “sustainability” in her publication, published by the World Commission on Environment and Development, “Our Common Future” otherwise known as the Brundtland Report in 1987.

The Report defined sustainability as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” The text brought global attention to the interdependence of economic, social, and environmental concerns, and it popularized the concept of sustainable development.

Business is important and yes, the term “money makes the world go ‘round” could not find a better place than in the 21st century. Globalization and its technological developments allow an even greater scope for spending and making money. What Former Prime Minister Brundtland brought to the forefront is that without a world, money has nothing to go ‘round.

There are several ways in which an organization could adopt sustainable practices.

The utilization of technology and innovation to enhance sustainable finance practices. Staying informed about evolving sustainability regulations and ensuring compliance with applicable laws and guidelines related to sustainable finance. Educating employees about sustainability and empowering them to incorporate sustainable practices into their daily work routines.

Everyone has a part to play in ensuring that less damage is done to the planet.

ICAP Africa Direct diligently makes sure that sustainability is interwoven into all that the organisation does. TP ICAP’s annual Charity Day makes a great contribution to the sustainability effort. By working with impact funds, ICAP Africa Direct ensures that it keeps clients’ money moving in sustainable ways that are socio-economically beneficial for the African market.

If you would like to find out how ICAP Africa Direct can help you or your organisation to keep money moving, and sustainably contact: or